The Atlantic shares how Chinese factories have found a new way around U.S. retailers and into our homes: Chinese apps. SHEIN and other Chinese apps are bypassing Amazon to be a new leader in Chinese goods. In addition to Amazon, Target, Walmart, and indie shops now have a new group of digital competitors embedded in customers’ pockets.
Except from The Atlantic article:
MATERIAL WORLD
IS THIS HOW AMAZON ENDS?
An open embrace of cheap foreign products has helped ...
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Today’s The Wall St. Journal shares a funny story about the importance of displaying product dimensions in e-commerce.
This article shows the value of a brand. If the teakettle in the article shown had a Le Creuset logo, we’d know it was regular size. Tip: Look for trusted brands when shopping online.
The article doesn’t touch on this, but this dimensions problem also relates to POS systems. There is a trend among retailers to output their ...
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March 27, 2019
March 27, 2019
How do you get more customers to see your products? Tip: make your product names longer. Fill them with keywords and descriptive text.
Market research firm Gartner shares that a hair care line that ranks well on Amazon has 3x the number of words in product name and description areas as other brands.
Excerpt:
Maple Holisticsβ current best-selling product, Biotin Shampoo, has 338 words in its product description and 35 words in the title and lists key ingredients like zinc.
How products βbreakβ when shared digitally between suppliers and retailers
1. These vases represent a supplierβs original product data. The supplier has products images matched up to product descriptions with dimensions, care & usage, etc. These pieces of data are all embedded with each other and give an accurate, complete view of the products.
2. The supplier prepares to share its product with stores. To do this, the supplier has to break the data up into Excel and Dropbox files.